The Collective: The Weary Business Traveler Report
As the travel industry continues to celebrate a return to and surpassing of 2019 business travel volumes, a hidden storm may also be brewing: widespread business traveler fatigue. It’s time for brands to rethink how to best serve both guests and B2B customers.
Our latest report, backed by insights from 7,400+ travelers across 25 countries and expert perspectives from Business Travel News "Travel Manager of the Year" winners Steve Sitto, Cindy Heston, and Eric Bailey, reveals the realities your guests and B2B customers face. Consider this your wake-up call.
The Collective: Traveler Trust, Loyalty, and Technology
Traveler trust, technology, and loyalty are reshaping brand strategies, driving ROI, and deepening traveler commitment. Our report unpacks these themes—Trust that Translates into Revenue, Tech that Enhances, and Loyalty Reimagined.
The Collective: Luxury Traveler Report
Loyalty Programs and the Changing Landscape of Brand Commitment
As we've been digging into the evolving way travelers choose between travel brands, it's become clear that the role loyalty programs play is hard to pin down...
Travel Tech: A brand’s science project or something that changes consumer behavior?
Learn how cutting-edge tech innovations are reshaping trip planning, influencing brand loyalty, and maintaining the focus on seamless digital experiences.
The Trust Gold Rush: The Commercial Value of Brand Trust in Travel
Discover the rising influence of brand trust in travel decisions, surpassing price and loyalty programs. As travelers prioritize trust, the way brands communicate and share information becomes crucial for gaining and maintaining trust.
Snapshot on Small-Medium Sized Businesses
Explore business travel insights from 7,000+ SMB travelers and 750 decision-makers globally. This Mindset issue reveals six pivotal trends shaping these essential businesses' 2024 travel investments.
Snapshot on Short-Term Rentals
In the domain of short-term rental and traditional hotel brands, insights from global travelers shed light on four pivotal trends reshaping commercial strategies.
Snapshot on Traveler Preferences
2023's traveler preferences reveal five emerging mindset patterns that promise to redefine strategies for hospitality and travel brands in the coming months.
Navigating Dynamic Shifts in Traveler Loyalty
Explore the changing dynamics of traveler loyalty, from the impact of micro-earnings and surprise rewards, to misconceptions about what influences traveler preferences.





Navigating the Revenue-Sales Divide in Corporate Travel RFP Negotiations
MODIV Corporate Travel Services: Streamlining RFP Process & Performance
Streamlining Corporate RFPs: A Win-Win Strategy for the Hospitality Sector
RFP Season forecast: mixed weather ahead
[INFOGRAPHIC] The Quantifiable Truth Behind the Corporate Travel RFP Process
[VIDEO] CORPORATE RFP PROCESS BY THE NUMBERS








We don’t just gather insights—we turn them into your next commercial move.