Global business travel spending reached an all-time high in 2024. But while spending surges, a relentless issue is quietly reshaping the landscape. Traveler fatigue is no longer just about inconvenience; it’s about eroding trust, straining relationships, and creating ripple effects that impact both guests and B2B customers.
For travel and hospitality executives, the stakes are clear. Meeting planners, travel managers, and the guests they serve are demanding more from every trip—more wellness, more seamless experiences, and more trust. Are you ready to evolve?
What You'll Learn in This Report
- The Findings: Insights from over 7,400 travelers across 25 countries reveal that 77% cite overwhelming volumes, 62% blame packed schedules, and 57% are frustrated by inefficiencies.
- The Impact: Your guests and your B2B customers—like travel managers and meeting planners—are navigating the same storm. Fatigue leads to poor productivity, rising dissatisfaction, and potentially fractured loyalty.
- Brand Response: Practical steps to prioritize mental and physical well-being, improve end-to-end experiences, and forge stronger collaborations in the travel ecosystem.
Hear From Award-Winning B2B Travel Professionals
This report features expert insights from leading travel influencers, each of whom has been recognized as a Travel Manager of the Year by Business Travel News in different years.
- Eric Bailey – Former Global Director of Employee Travel & Devices, Microsoft
- Cindy Heston – Director of Travel & Events, Elevance Health
- Steve Sitto – Global Head of Travel, Meetings & Events, Gilead Sciences
The evolution of business travel isn’t tomorrow’s problem—it’s today’s opportunity. Act now to redefine traveler satisfaction, strengthen B2B partnerships, and stay ahead in a hyper-competitive market.
