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The Collective: Traveler Trust, Loyalty & Technology Report

Traveler trust, technology, and loyalty aren’t just trends; they have been and will continue to be the drivers of fundamental shifts in how brands interact with and retain customers, impacting investments, ROI, and traveler commitment globally.

Our latest report, powered by insights from our ongoing MODIV Mindset traveler research, delivers a commercial interpretation of these critical themes: Trust that Translates into Revenue, Tech that Enhances, Not Disrupts, and Loyalty Reimagined.

RECENT REPORTS

The Collective: Luxury Traveler Report

The luxury travel market is evolving with a focus on personalized, trust-based, and sustainable experiences, as detailed in The Collective: Luxury Traveler Report, which offers insights to maintain a competitive edge.


 

Loyalty Programs and the Changing Landscape of Brand Commitment

As we've been digging into the evolving way travelers choose between travel brands, it's become clear that the role loyalty programs play is hard to pin down...

 


 

Travel Tech: A brand’s science project or something that changes consumer behavior?

Learn how cutting-edge tech innovations are reshaping trip planning, influencing brand loyalty, and maintaining the focus on seamless digital experiences.

 


 

The Trust Gold Rush: The Commercial Value of Brand Trust in Travel

Discover the rising influence of brand trust in travel decisions, surpassing price and loyalty programs. As travelers prioritize trust, the way brands communicate and share information becomes crucial for gaining and maintaining trust.

 


 

Snapshot on Small-Medium Sized Businesses

Explore business travel insights from 7,000+ SMB travelers and 750 decision-makers globally. This Mindset issue reveals six pivotal trends shaping these essential businesses' 2024 travel investments.

 


 

Snapshot on Short-Term Rentals

In the domain of short-term rental and traditional hotel brands, insights from global travelers shed light on four pivotal trends reshaping commercial strategies.

 


 

Snapshot on Traveler Preferences

2023's traveler preferences reveal five emerging mindset patterns that promise to redefine strategies for hospitality and travel brands in the coming months.

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INSIGHTS TO DRIVE PERFORMANCE

We don’t just gather insights—we turn them into your next commercial move.