Modernizing Hotel Loyalty & Partnership Strategies
"With MODIV’s bank of experience to guide us, We were able to craft a loyalty program to meet the demands of our global expansion, enabling us to create stronger, more impactful relationships."
- 01 APPROACH
- 02 MAKING MOVES
- 03 DELIVERING VALUE
Aggressive growth strategies often demand fundamental changes to commercial programs, making sure they contribute at the levels rapid growth will demand. As our client moved from a primarily regional brand to building a global presence, it became clear that their loyalty program and partnership strategies needed this level of foundational evolution.
Taking this step required a structured evaluation of the current state, a rich understanding of the modern traveler’s exaptation of loyalty programs, and an honest assessment of what our Client was capable of being known for. Using MODIV’s five pillars of modern loyalty success, in combination with our latest set of loyalty-centric consumer research insights, our Client moved from a flat, “me-too” approach to a robust, brand-centric strategy built around MODIV’s 30-30-30 model.
As global growth continues, this reimagined loyalty program has established a compelling offer rooted in bridging the gap between what the modern traveler wants and what current, traditional programs are offering. As engagement with loyalty offers and incentives continue to grow, our Client is now enabled to approach key partners in ways that were previously not possible, demonstrating a mutual benefit that is compelling and unique.