Blueprinting Commercial Growth Through a Modern Sleep Experience

Our Client was focused on establishing a differentiated offering to capture the business of the wellness-minded traveler. As this audience expands and further segments globally, their broad brand strategies prioritized getting to know this audience and creating the hotel brands they most seek.

MODIV was engaged to build the consumer-centric strategy around sleep as a part of our Client’s broader wellness efforts. Using a blend of MODIV Mindset and our agile research approach, we created a map of the modern traveler’s headspace and expectations when it comes to sleep.

With a traveler sleep mindset in hand, MODIV led our Client through design workshops to create multiple brand offerings and services which were then tested through commercial research, moving our client from concept to business case with forecasted, bottom-line impacts.

MODIV’s rapid and on-demand research capabilities allowed our client to move from a poorly defined opportunity to an executable business case in a matter of weeks.  Combining this research speed and agility with MODIV’s commercially-obsessed insights interpretation meant brand leaders were able to secure executive alignment and buy-in for prioritized concepts, confident in the positive business outcomes that could be expected.

Our Client was able to transform consumer research from a traditionally undervalued input to sought after and expected content in future business cases.