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Insights that Drive Action

Research isn’t just about data; it’s about asking the right questions and knowing exactly how to act on the answers. We help you cut through the noise, understand traveler behaviors, and find answers to your toughest commercial questions. Because guessing is expensive, and knowing is priceless.

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Get Answers to Your Commercial Questions. Here’s How:

MODIV MINDSET

Designed for decision-makers who need answers yesterday, MODIV Mindset is our proprietary traveler research platform and the world’s largest ongoing global traveler study. Mindset is always on and always relevant, tracking the sentiments, preferences, and behaviors of thousands of travelers in 25 countries every two weeks.
Unlock Real-Time Traveler Insights Today
AGILE RESEARCH

Validate, adjust, and refine— multi-stage research adapts with you for smarter results and a constant stream of opportunities.
Fuel Your Growth with Agile Research
CUSTOM RESEARCH SOLUTIONS

Your brand has burning questions – we’re here to answer them. From market sizing to brand health tracking, we customize our research reports to solve your unique challenges. Insights you need, when you need them.
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ADVISORY BOARDS
Advisory boards shouldn’t feel like corporate busywork—they should be the engine driving your commercial strategy. Our boards are designed to point you toward clear, customer-validated decisions – because when your audience is part of the process, solutions become seamlessly aligned with real needs.
Turn Customer Feedback into Revenue
PROOF YOU CAN TAKE TO THE BANK
See how our insights have solved commercial riddles for other clients in our case studies. The numbers speak for themselves.
Driving revenue through short-term sales strategy.
CASE STUDY Driving revenue through short-term sales strategy.
CASE STUDYDriving revenue through short-term sales strategy.Read More
Engaging the Small Medium Enterprise (SME) market for business travel using the B2B approach
CASE STUDY Engaging the Small Medium Enterprise (SME) market for business travel using the B2B approach
CASE STUDYEngaging the Small Medium Enterprise (SME) market for business travel using the B2B approachRead More
Navigating leadership integration and change management.
CASE STUDY Navigating leadership integration and change management.
CASE STUDYNavigating leadership integration and change management.Read More
Targeting SMERF as a unique niche for hotels/brands.
CASE STUDY Targeting SMERF as a unique niche for hotels/brands.
CASE STUDYTargeting SMERF as a unique niche for hotels/brands.Read More
Achieving Growth by Embracing the U.S. Tribe of Business Travelers
CASE STUDY Achieving Growth by Embracing the U.S. Tribe of Business Travelers
CASE STUDYAchieving Growth by Embracing the U.S. Tribe of Business TravelersRead More
Empowering Hotels to Maximize Sales through Central G&M Services
CASE STUDY Empowering Hotels to Maximize Sales through Central G&M Services
CASE STUDYEmpowering Hotels to Maximize Sales through Central G&M ServicesRead More
Maximizing Value to Hotels & Customers through Corporate Travel Services
CASE STUDY Maximizing Value to Hotels & Customers through Corporate Travel Services
CASE STUDYMaximizing Value to Hotels & Customers through Corporate Travel ServicesRead More
Uncovering Whitespace for Growing Brand Family with Targeted B2B Programming, Tools & Content
CASE STUDY Uncovering Whitespace for Growing Brand Family with Targeted B2B Programming, Tools & Content
CASE STUDYUncovering Whitespace for Growing Brand Family with Targeted B2B Programming, Tools & ContentRead More

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We don’t just gather insights—we turn them into your next commercial move.

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FRESH INSIGHTS = SMARTER MOVES
Catch up on our latest articles. They’re full of actionable ideas to keep your business growing.

3 Lies and a Truth About Traveler Loyalty

In the fast-paced world of hospitality and marketing, understanding traveler loyalty is more crucial—and more complex—than ever ...
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Earning Loyalty in Luxury Travel: What High-Income Travelers Really Want

A guide to understanding and meeting the expectations of luxury travelers, from exclusive benefits to personalized experiences ...
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Modern Loyalty: Navigating the Fluid Dynamics of Traveler Commitment

In an era where the allure of new experiences often outweighs the comfort of the familiar, the concept of loyalty, particularly ...
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Silver is the New Platinum: The Rise of Micro-Earnings in Travel Loyalty

Have you noticed your travel loyalty programs feeling a bit stale? You’re not alone. The traditional points systems are being ...
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Navigating the Revenue-Sales Divide in Corporate Travel RFP Negotiations

In the hospitality ecosystem, there's a dynamic tango between sales and revenue management that, if executed poorly, can trip ...
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MODIV Corporate Travel Services: Streamlining RFP Process & Performance

Simplify your RFP process and reclaim valuable time with MODIV Centralized RFP (CRFP) Service. Designed for hotel and property ...
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Streamlining Corporate RFPs: A Win-Win Strategy for the Hospitality Sector

In the tangle of threads that make up the web of corporate travel negotiations, the Request for Proposal (RFP) process is often ...
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The Digital Hospitality Travelers Actually Want (and Don’t!)

The travel tech sector is agog with innovation, yet it seems the priority of today's travelers lies elsewhere – not in the next ...
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Navigating the All-in-One Tech Trend: Hospitality Leader’s Checklist

The hospitality industry is at a crossroads where technological advancements could be a game-changer, yet the path is clouded ...
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